Effective:
April 3, 2026
1. Purpose and Scope
At Rock Rabbit, we are committed to protecting our users’ privacy and personal information. Our website, mobile app, web app, or other online services (individually and collectively, “App”) collect a variety of information from users in order to achieve our mission of making future-proofing homes easy and affordable for everyone.
We have established and implemented this Privacy Policy to inform users of our App about our privacy practices, including what personal information we collect and how we use and disclose it.
2. Effective Date and Changes to this Policy
This Privacy Policy is effective as of the date above and will remain in effect until a new policy supersedes it. We may choose to update this Privacy Policy at our discretion, so you should check this page periodically as the terms may change from time-to-time. The most recent version of the Policy will be reflected by the “Effective” date noted at the top of the page. In the event of a material change to this Privacy Policy, we will provide a conspicuous message through the App. Your continued use of the App will constitute your acknowledgment of this Policy in its current version and your understanding of the terms of this Policy.
3. The Information We Collect
To deliver our services, we may collect personal data from a variety of sources, including for instance directly from an individual using the App, automatically when an individual interacts with the App, and from a contractor or distributor using the App who is working with a homeowner or other beneficiary. The types of personal information we may collect and process include:
- Identity and contact information, such as first and last name, email address, property address, mailing address, phone number, tax identification number, utility information such as account identification number, online identifier, Internet Protocol address, unique device identifiers and other device information;
- Profile and consent data, including marketing preferences, survey responses, and correspondence;
- Household appliance, property and project information, including photos of appliances, electrical panels, contracts, invoices, permits and other documentation for instance required by incentive applications;
- Internet or other electronic network activity information, including information regarding your interaction with our App to understand how our users are making use of our App so that we can improve it over time;
- Commercial information, including for instance information that is required to complete incentive applications such as records of appliances purchased and installed, invoice and past payment information, records of services purchased, obtained or considered on the App, and other purchasing or consuming histories or tendencies;
- Professional or employment-related information for contractors using the platform, such as employer, title, professional skills and certifications; and
- Geolocation information, for instance to provide validation of the location of a home upgrade project.
4. How We Use Personal Information
We use or otherwise process your personal information to:
- Manage our users' relationship with us;
- Respond to user inquiries or requests, complaints, and request feedback;
- Provide goods or services requested by, or reasonably anticipated by, users;
- Provide users with relevant promotional materials or information about the company, its products, its outcomes, and opportunities to get more involved;
- Deliver targeted advertising to users;
- Display user reviews of our services;
- Administer contests, promotions, or surveys;
- Analyze users' use of the App;
- Detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity or prosecute those responsible;
- Comply with legal requirements;
- Carry out any other purpose we may describe when an individual provides the information; and
- Carry out any other lawful, legitimate, business purpose.
We may also use anonymized and aggregate information in communication with incentive providers, policy makers, and other stakeholders to inform them on the current status, trends, and performance of incentive programs and potential opportunities for improvement.
5. How We Disclose Personal Information
We disclose personal information to the following categories of third-parties, where applicable:
- Service providers and suppliers, including IT outsourcing, marketing, technology providers, and customer management who help us deliver or improve our service or who perform services on our behalf.
- Incentive providers and their third party services providers including for instance community energy agencies, state governments, local governments, regional governments and districts, non-governmental organizations, corporations, and regional energy networks, in connection with discovering, reserving and claiming incentives;
- Local contractors or distributors, for instance in connection with completing incentive applications and requesting project bids.
- Analytics providers, specifically Google (via Google Analytics), who help us understand how visitors interact with our website (rockrabbit.ai). Analytics data from our website is collected only after the visitor provides explicit consent through our cookie consent banner. No analytics data is collected or shared with third parties from the website unless the visitor affirmatively opts in.
- Advisers and financial institutions, including legal, tax, auditors, risk and compliance, notaries, and business continuity support services;
- Where permitted by applicable laws, to third parties in connection with a corporate restructuring, sale, transfer or assignment of assets or business, merger, divestiture, or other changes to the company’s control or financial status (or any of our affiliates); and
- Government bodies and dispute resolution and law enforcement organizations, as applicable.
We may also share information with others in an aggregated or otherwise anonymized form.
If you have questions about the parties to whom we disclose personal information, please contact us as specified below.
6. Consent and Accountability for Data Sharing
For users who are contractors or distributors, or are otherwise submitting information on behalf of individuals such as homeowners who are the primary beneficiaries of incentive claims (“beneficiaries”), you are solely responsible for ensuring that the beneficiaries have provided consent to share their personal information with Rock Rabbit and any third parties, such as incentive providers, as described in this Privacy Policy. Rock Rabbit does not verify beneficiaries’ consent and assumes that you, as the submitting user, have obtained proper authorization to share beneficiary data and are in compliance with all applicable privacy laws and regulations.
7. Cookies and Other Data Collection Technologies
Our website (rockrabbit.ai) and our web application (app.rockrabbit.ai) use different approaches to data collection technologies.
Company Website (rockrabbit.ai)
Our website uses a consent management platform to manage cookies and similar tracking technologies. When you first visit our website, you are presented with a consent banner that allows you to choose which categories of cookies you wish to allow:
• Necessary cookies: Required for the website to function and cannot be disabled. These do not collect personal information.
• Preference cookies: Enable the website to remember choices you have made, such as language or region preferences.
• Statistics cookies: Help us understand how visitors interact with our website by collecting and reporting information. Our website uses Google Analytics for this purpose.
• Marketing cookies: Used to track visitors across websites to display relevant advertisements.
No non-essential cookies or tracking technologies are activated on our website until you provide explicit consent by clicking “Allow All” or by selecting specific cookie categories and clicking “Selection.” You may decline all non-essential cookies by clicking “Reject All.”
You can change or withdraw your consent at any time by clicking the cookie settings icon on our website, which will re-display the consent banner and allow you to update your preferences.
Web Application (app.rockrabbit.ai)
Our web application may use additional data collection technologies, including analytics, session management, customer support, and functionality tools, to deliver and improve our services. By creating an account and agreeing to our Terms and Conditions, you consent to the use of these technologies as described in this Privacy Policy.
You can also control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our App. For more information about the cookies we use, please refer to the cookie consent banner on our website or contact us at privacy@rockrabbit.ai.
8. Your Privacy Choices
If you no longer want to receive our newsletter, emails or other marketing communications, you may unsubscribe at any time by following the “unsubscribe” link at the bottom of our emails and the “Stop” option at the bottom of our texts, or by emailing us at the address listed in the Contact Us section below. Please note that you cannot unsubscribe from certain correspondence from us, such as messages relating directly to account verification, confirmation of project-related transactions, or legal notices.
With exceptions, you may be able to view, amend, or delete your information via our App or by contacting us as detailed below.
9. Data Retention
We will retain personal information no longer than is required to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. We will keep personal data relating to your continued usage of the App for as long as you remain a user, plus a reasonable period of time following cessation of our services.
10. Security
We will take commercially reasonable physical, technical and organizational measures to preserve the integrity and security of all information we collect. We encrypt all data within our systems at rest where technically and commercially feasible. Access to all data is encrypted in transit. For services provided by third parties, we ensure that, at a minimum, confidential and financial data are encrypted at rest, and access to all data is encrypted in transit. Only secure access (such as HTTPS or WSS) is possible on the App.
We value your trust in providing your personal data to us, and we will use all reasonable and commercially acceptable means to protect it. Still, unfortunately, no method of transmission over the internet, or method of electronic storage is 100% secure and reliable. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation. Where appropriate, we will notify those individuals whose information may have been compromised as well as take additional steps in accordance with any applicable laws and regulations.
11. Third-Party Links
In an attempt to provide increased value and convenience, we may link to various third-party websites from within our App. We have no control over these linked sites, each of which has separate privacy and data collection practices independent from us. As such, we have no responsibility or liability for these independent policies or actions and are not responsible for the privacy practices or the content of any such websites. We encourage our visitors to review the privacy policies of any site or service before providing any personal information.
12. Contact Us
If you have questions or comments regarding this Privacy Policy or our privacy practices, please contact us at privacy@rockrabbit.ai.