Energy incentive programs have never been more important, or more complex. In 2026, utilities, governments, and manufacturers are collectively deploying billions of dollars to make efficient upgrades affordable. But the gap between the incentives that exist and the incentives customers actually receive remains wide.
This report looks at what separates high-performing programs from the rest.
Adoption follows simplicity
The single biggest predictor of program adoption isn't the size of the rebate; it's how easy it is to claim. Programs that surface a single, clear net price at the point of sale consistently outperform those that require customers to navigate applications after the fact.
Stacking is the unlock
The most affordable upgrades combine utility rebates, federal tax credits, and financing into one number. Programs that make stacking automatic, rather than leaving it to contractors and customers to discover, drive materially higher conversion.
Visibility drives improvement
Teams that can see real-time analytics on adoption, spend, and savings iterate faster and allocate budget more effectively. Measurement isn't a nice-to-have; it's how good programs become great.
Want the full benchmark data for your program? Book a demo and we'll walk you through it.
